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Economic Impact of Professional Tennis in Hawaii
Especially with the downturn of Hawaii tourism since September 11, many
have inquired just what is the economic impact in bringing special tennis
events to Hawaii. These questions carry particular relevance today, given
the push to complete the Waiola Tennis Complex in Honolulu.
Total Eclipse President Eric Kutner, promoter of the Challenger and WTA
events on the Big Island reports that each Big Island event has generated
about 1,500 attendees. If Oahu drew proportionately more according to its
850,000 population base (Big Island population estimated at 136,000), a
Waiola event of the same magnitude should draw between 9,000 and 10,000
spectators. This is VERY a conservative figure, as the new Honolulu
facility could conduct night sessions during the week, thus opening up any
event to those adults who work during the week as well as active
students.
Moving our Men's events from the Challenger level up to pull in an ATP
event should draw dramatically larger crowds. ATP standards look for a
minimum attendance of 17,000 for an entire event. Last year, only one
event on the ATP calendar failed to meet the minimum and that event took
place in Croatia. Little doubt but that Honolulu could surpass the minimum
at the new facility.
Recently, the Foundation asked an economist to analyze the economic
impact on the Oahu economy of an ATP event with 17,000 attendance. He
suggests a positive impact of almost 3.7 million dollars!
A Davis Cup tie, with an estimate of 15,000 attendees, produces an
impact of almost 2.8 million. Furthermore, if Honolulu could attract an
ITF World Championship, a large scale participatory event, the economic
impact comes in a range from 2.8 to 5.6 million, depending on the number
of participants. In this regard, the ITF World Championships would produce
between 450 and 900 athletes for approximately a two week period. This
produces 6,300 and 12,600 visitor nights for our hotel industry! |
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